London Fashion Week

RUSH at London Fashion Week

Posted on August 3, 2010 by RUSH Hair

Led by acclaimed editorial hairdresser Tina Farey, the RUSH Session Team took London Fashion Week by storm, creating a fusion of intricate, delicate and natural hair to complement shows from designers Belle Sauvage and Ramon Gurillo at On/Off, London’s leading showcase for design talent.
BELLE SAUVAGE
Created in 2008 by designers Virginia Ferreira and Christian Neuman, the label is known for striking digital prints and sharp silhouettes and already boasts the likes of Lady Gaga, La Roux, The Sugarbabes, VV Brown, The Ting Tings and Katy Perry amongst its followers.
Belle Sauvage’s powerful A/W 2010 collection, inspired by the industrial imagery of German expressionism in the 1920′s, offered up a mixture of classic and futuristic featuring heavy machinery prints. Contradictions were big, with soft chiffons, jersey and crepe meeting strong, structured leather. Hair was high tech and industrial with an edge of science fiction.

Designer, Virginia Ferreira, said “The RUSH Session Team understood our vision to perfection, they were punctual, positive and relaxed! We are really grateful to Stell, Tina and the rest of the team and we hope we can work together again next season”.
Speaking about the hair, Tina Farey said: “The look created for the show was very futuristic to reflect the style and energy of the collection. Alien inspired elongated shapes were softened with side plaits, to create a shape which will be very popular in Autumn/Winter 2010″.
RAMON GURILLO
The collection, entitled “Where the Birds Always Sing”, saw technically intricate knitwear designs take on a punkish edge.
To compliment this, the RUSH Session Team created a polished-yet-grunge look by smoothing the hair to cheekbone level, then scrunching the longer lengths of the hair to create even more texture. Strong centre partings created the look.
Ramon commented: “I was very happy to work with the RUSH Session Team – they are very professional and created a great atmosphere. I loved the result and the look of the hair for the show, they understood excatly what I wanted and they are my favourite hair team right now”.
Sam Burnett, RUSH Session Team said, “There was an amazing energy surrounding the show. We tried to capture the essence of the collection in their hair by emulating it in a pretty yet slightly punky way. This easy to wear look is going to be huge”.
To add to the excitement the RUSH Session Team were invited to Fashion TV’s up and coming show, where six unknown designers presented their collections to an audience filled with the likes of Miss World, once again creating an array of show stopping looks.
We’re looking forward to September.